Sims 4

Role: Lead Designer
Engine: Maxis Engine
Studio: Maxis
Team Size: 100+
​
Following the closure of Visceral Games, I transitioned to Maxis to lead design initiatives on The Sims 4. This pivot allowed me to master a new genre—transitioning from scripted action to a deep, live-service simulation. My tenure was defined by proving I could deliver AAA quality in an unfamiliar space, eventually leading the design for the 'Acting' career in the Get Famous expansion and managing the gameplay vision for Island Living.
​
Key Achievements:
-
Systemic Innovation: Designed and led the cross-disciplinary team for the 'Active Actor' career, architecting both the mechanical progression and the physical sets/stages where gameplay occurred.
-
Community-Driven Design: Collaborated with community managers and influencers to identify live-service opportunities, ensuring new content aligned with player desires and modding capabilities.
-
Operational Leadership: Identified workflow bottlenecks between art, programming, and design, implementing new processes to streamline the Sims production pipeline.
-
Team Building: Played a key role in rebuilding the Maxis design culture, mentoring talent and establishing high standards for systemic storytelling.
-
Gameplay Vision: Directed the gameplay vision for the Island Living expansion.
​
Check out the acting career in the below video: