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Sims 4

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Role: Lead Designer

Engine: Maxis Engine

Studio: Maxis

Team Size: 100+

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Following the closure of Visceral Games, I transitioned to Maxis to lead design initiatives on The Sims 4. This pivot allowed me to master a new genre—transitioning from scripted action to a deep, live-service simulation. My tenure was defined by proving I could deliver AAA quality in an unfamiliar space, eventually leading the design for the 'Acting' career in the Get Famous expansion and managing the gameplay vision for Island Living.

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Key Achievements:

  • Systemic Innovation: Designed and led the cross-disciplinary team for the 'Active Actor' career, architecting both the mechanical progression and the physical sets/stages where gameplay occurred.

  • Community-Driven Design: Collaborated with community managers and influencers to identify live-service opportunities, ensuring new content aligned with player desires and modding capabilities.

  • Operational Leadership: Identified workflow bottlenecks between art, programming, and design, implementing new processes to streamline the Sims production pipeline.

  • Team Building: Played a key role in rebuilding the Maxis design culture, mentoring talent and establishing high standards for systemic storytelling.

  • Gameplay Vision: Directed the gameplay vision for the Island Living expansion.

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Check out the acting career in the below video:

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